Belarus' promotional video should be part of tourism promotion program
The promotional video of Belarus should be part of the program to promote Belarus’ tourism opportunities in Europe, Director of the National Tourism Agency Vyacheslav Chernov said during the international forum to discuss the image of the Republic of Belarus, BelTA has learnt.
When asked whether Belarus needs a new promotional video for foreign audience, Vyacheslav Chernov said: "We need a plan of action. If we, for example, show the video on Euronews TV channel, we must be sure that the person who sees it will be able to order a tour to Belarus at local travel companies. It is not enough to shoot the video and get it broadcast. The budget of this project is big and could reach ˆ400,000-600,000 and more. Negotiations have been held with CNN, Euronews, Eurosport. The budgets there are around a million dollars. A good product is not cheap. Only high quality video can really reach the audience,” Vyacheslav Chernov said.
“If we spend more than what we set aside for the marketing of Belarus, we must be sure it will pay off. Therefore considerable preparatory work is needed. This is a complex issue. No one needs a geography lesson for the Belarusian money. The video must be part of the program to promote tourism opportunities in Europe,” Vyacheslav Chernov said.
Vyacheslav Chernov noted that the video "Belarus: a day in the life" presented at the end of December 2011 and updated in 2012, aroused interest during international travel expos, but the video itself cannot attract a lot of tourists. There are markets where much depends on the policy of tour operators. Therefore, Belarus needs to establish contacts with foreign tour companies, Vyacheslav Chernov added.